Ethical Brands Worth Supporting This Black Friday

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One study revealed that, in 2024, U.S. retail sales were up 3.4% on Black Friday (excluding automotive sales). Of these, e-commerce sales jumped 14.6%, while in-store sales rose just 0.7%. These numbers show that more and more consumers are taking advantage of Black Friday sales both online and in physical stores. (1)

Some of these buyers won’t think twice about where their money goes. But you’re different. That’s why you’re here. You care about the workers who made your clothes, the farmers who grew your food, and the planet your kids will inherit.

Well, you don’t have to choose between saving money and supporting companies that do right by people and the environment anymore. Some brands are actually proving that profits and principles can coexist.

Here are a few ethical brands that are trying to do better this Black Friday and are perfect holiday gift ideas:

Ecosa

Ecosa’s Black Friday sale takes up to 35% off everything: mattresses, sofa beds, bed frames, pillows and more.

Unlike brands that slap “eco-friendly” on everything, Ecosa is a certified B Corporation with a 106.8 impact score. For context, you only need 80 to qualify as a B Corp. That means independent verification of their environmental and social practices.

Every Ecosa mattress cover and Rio Sofa Bed fabric is crafted from recycled ocean-bound plastic bottles, which are OceanCycle™ certified. With mattress warranties of up to 15 years, you’re investing in something built to last, not a mattress you’ll need to replace in a few years. Ecosa offers savings during Black Friday without compromising on either quality or ethics, making them worth supporting if your bedroom needs an upgrade.

Girlfriend Collective

Girlfriend Collective, known for activewear, is a leader in sustainable fashion. Its size range is genuinely inclusive, and the designs work too.

Even Forbes recognizes it for its sustainable practices. They turn recycled water bottles into fabrics. They also direct 1% of every purchase to a charity of the buyer’s choice. This proves that Girlfriend Collective thinks about social impact and environmental responsibility, not just profits.(2)

They make everything ethically. Fair living wages, safe working conditions, and transparent production. They’re not hiding anything about how their clothes get made.

This Black Friday, Girlfriend Collective is offering affordable deals. You’ll get pieces that last, feel good to wear, and don’t harm the planet.

Caraway

Most people spend a lot of money on kitchenware. In 2024, the global kitchenware market hit USD$72.8 billion. This number is expected to rise to reach about USD$109.7 billion by 2034. This means that brands have to be more innovative and sustainable to meet the rising demands. (3)

Caraway gets it. Their ceramic-coated posts and pans skip toxic chemicals you’ll likely find in cheaper cookware. The manufacturing process is cleaner, and they use eco-packaging instead of mountains of plastic.

Their products look good too. Clean lines, thoughtful design, and colors that work in a real kitchen.

This Black Friday, they’re taking a good percentage off sitewide on select products. The cookware and bakeware sets are usually the highlight. You’ll save money now and get appliances that are safer for your family and easier on the planet.

Ethique

Ethique makes sustainable beauty products: solid bars for hair, face, and body care. They use compostable and eco-friendly packaging to remove plastic from personal care routines.

But that’s not all. They use fair-trade ingredients and certified organic botanicals too. And the people growing and harvesting these raw materials receive fair pay.

One bar replaces multiple bottles, and it lasts way longer than you’d think. Your shower gets less cluttered, and you’re not tossing plastic every month.

If you’d like to try them someday, Black Friday is a great time. You get an easy swap and make a real impact on a budget.

HALOBLK

In the first quarter of 2025, Tesla produced more than 362,000 vehicles and delivered about 336,000. That’s a lot of new cars that need accessories. But how they’re produced matters.(4)

HALOBLK makes premium accessories for Tesla vehicles. These include wheel covers, pedals, and interior upgrades. All have clean designs and solid materials that withstand daily wear.

Some of their products use recycled materials, reducing production waste. They’re open about how they produce parts and where materials come from.

HALOBLK may not be a traditional sustainability brand, but its products last long enough. So, you won’t need to replace them every few months. And that matters in sustainability.

Black Friday usually brings solid discounts on their lineup. If you plan to upgrade your Tesla, this is when those improvements become more affordable.

Wrapping Up

Black Friday is full of good deals. It’s also a chance to shop from ethical brands. The options here prove you can find responsible production and fair labor without giving up convenience.

One good purchase can cut waste, support better working conditions, or just add something durable to your home. As you browse the sales this Black Friday, pick ethical brands. This way, your money will count for something more than just buying things.

References

1. “Mastercard SpendingPulse: US Black Friday Retail Sales Up +3.4% vs. Last Year”, Source: https://www.businesswire.com/news/home/20241130514905/en/Mastercard-SpendingPulse-US-Black-Friday-Retail-Sales-Up-3.4-vs.-Last-Year
2. “The Best Leggings For Women: Our Staff Picks For Exercise, Lounging And Travel”, Source: https://www.forbes.com/sites/forbes-personal-shopper/article/the-best-leggings-for-women/
3. “Kitchenware Industry Outlook Report 2025-2034: Opportunities, Growth Drivers, Market Trends, Segmental Data, Key Players, Consumer Behaviour Analysis”, Source: https://www.globenewswire.com/news-release/2025/05/30/3090885/28124/en/Kitchenware-Industry-Outlook-Report-2025-2034-Opportunities-Growth-Drivers-Market-Trends-Segmental-Data-Key-Players-Consumer-Behaviour-Analysis.html
4. “Tesla Growth and Production Statistics: How Many Vehicles Are Sold Across the Globe?”, Source: https://www.investing.com/academy/statistics/tesla-facts/